Spotify Wrapped kicked off a trend that's now everywhere - year-end recaps that turn your activity into a personalized story. It works because people genuinely enjoy seeing their own data reflected back in a meaningful way.
We've been watching teams use Doe to create their own version of this for internal use. The results have been surprisingly fun.
What Teams Are Building
Because Doe connects to tools like Linear, GitHub, Slack, Salesforce, and Notion, it can pull a full year's worth of activity and synthesize it into a summary. Here's what we've seen teams ask for:
Engineering teams have been generating recaps from GitHub and Linear - total PRs merged, biggest launches, most active contributors, and a timeline of major releases throughout the year.
Sales teams are pulling from Salesforce to create year-end summaries showing total revenue closed, biggest deals, win rate trends, and standout performers.
Customer Success has been combining Zendesk and HubSpot data to surface tickets resolved, response time improvements, happiest customers by NPS, and team highlights.
Company-wide recaps pull from everywhere - headcount growth, major milestones, top Slack channels by activity, and a month-by-month highlight reel that tells the story of the year.
The format is flexible. Some teams go for clean bullet points. Others ask for a narrative with a bit of personality. A few have leaned into the Wrapped aesthetic with superlatives and stats.
Why It Works
The data for this already exists, it's sitting in your project management tools, your CRM, your communication platforms. Doe is able to connect the dots and turns scattered activity into something coherent.
What would normally require pulling exports from multiple tools, cleaning data in spreadsheets, and manually writing summaries becomes a single request. The whole process takes minutes.
A Nice Way to Close the Year
Year-end summaries aren't mission-critical. But there's something meaningful about pausing to acknowledge what a team accomplished over twelve months. The work tends to blur together otherwise.
If your tools are connected to Doe, this is a low-effort way to give your team something to smile about before the new year begins.