Brand Assets
Resources for using the Doe brand. Please don't modify the logos or use them in ways that suggest endorsement or partnership without permission.
Logo
Dark mark on light
Light mark on dark
Clear space
Maintain clear space around the logo equal to the height of the dot mark. Don't place other elements too close to the logo.
Wordmark
The wordmark includes the logotype with the dot mark. Use it where the brand name needs to be spelled out.
Dark wordmark on light
Light wordmark on dark
Lockup
The lockup pairs the logo mark with the wordmark.
Dark lockup on light
Light lockup on dark
Colors
The Doe palette is intentionally restrained. Black and white are primary; grays provide hierarchy.
Black
Primary text, logo (light mode)
White
Primary text, logo (dark mode)
Background
Page background (light)
Background Dark
Page background (dark)
Mid Emphasis
Secondary text
Low Emphasis
Tertiary text, captions
Typography
Doe uses Sohne by Klim Type Foundry for all brand and product typography.
Sohne Buch
Body text, paragraphs, UI copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Sohne Kraftig
Headings, emphasis, buttons
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Usage guidelines
To keep the brand consistent, please follow these guidelines.
Use the logo as provided without modifications
Maintain minimum clear space around the logo
Use the dark mark on light backgrounds and vice versa
Reference the brand colors when representing Doe
Alter the logo colors, proportions, or shape
Place the logo on busy or low-contrast backgrounds
Add effects like shadows, gradients, or outlines
Use the logo to imply endorsement without permission
Need something else?
For additional formats, custom lockups, or co-branding requests, reach out to press@doe.so