Competitive intel that shows up when you need it.
Competitor positioning from G2, review sites, and the web is researched and matched to your active deals, so the most relevant intel shows up in your deal context. Stop guessing what the other side is saying.
Doe matches fresh competitive intel (pricing changes, new reviews, feature launches) to your active Salesforce deals and turns it into deal-specific positioning guidance. Doe monitors G2, review sites, and competitor pages continuously, keeping your battlecards current without a quarterly refresh project.
What changes
| Dimension | Before | With Doe |
|---|---|---|
| Competitive data freshness | Updated quarterly by product marketing | Continuously monitored and refreshed |
| Battlecard relevance | Generic, same for every deal | Deal-specific, matched to prospect context |
| Competitor tracking scope | Top 2-3 competitors only | All competitors mentioned in your pipeline tracked continuously |
| Rep research time per competitive deal | Manual research across multiple sites | Deal-specific intel delivered when a competitor is mentioned |
How Doe builds competitive intelligence
Doe captured a pricing change, three new G2 reviews, and a feature launch announcement from two tracked competitors
SalesforceDoe matched findings to seven deals with competitor mentions, adding stage and stakeholder context
Doe produced deal-specific advice: which strengths to lead with, which gaps to preempt, and how to counter likely pushback
NotionDoe updated the shared competitive comparison page so the team always has current data
SlackDoe posted deal-specific alerts to #competitive-intel with recommended responses for each affected opportunity
Your battlecards are from six months ago.
The prospect just said "We're also looking at [Competitor X]." You pull up the battlecard. It was last updated in Q2. Their pricing has changed. They launched a new feature that directly addresses the gap you've been selling against. The case study you were going to reference? That customer churned. You're bringing a knife from last year's drawer to today's fight.
Competitive intelligence in most organizations is a quarterly project. Product marketing spends a week pulling together slides, comparing feature matrices, and writing talk tracks. By the time it reaches the field, it's already stale. But your competitors are updating their messaging weekly, launching new positioning, getting fresh G2 reviews, and changing their pricing page.
Get started in under 10 minutes
Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Track Competitor X, Y, and Z across G2 reviews, pricing pages, and LinkedIn posts. When a competitor comes up in a Gong call, send the rep a one-page battlecard with positioning, objection handling, and recent customer wins.”
It runs on schedule
Scans for competitor changes weekly and sends deal-specific alerts when a competitor comes up in a call.
Competitive Deal Intelligence FAQ
Intel comes from the open web: competitor websites, pricing pages, G2 and Capterra reviews, press releases, blog posts, and social media. Your own Gong recordings are also mined for competitor mentions, win/loss reasons, and prospect feedback about alternatives. No data scraping or terms-of-service violations.
Stop doing the work your tools should do for you.
Set it up once. Doe runs it every time.
