How does the cross-channel dashboard handle different attribution models?

Doe supports first-touch, last-touch, linear, and time-decay models. You can run the same report under different models to see how channel value shifts. Most teams pick one default model for consistency and compare quarterly to validate their assumptions.

Can I customize which metrics appear in the report?

Yes. You configure the metrics, dimensions, and breakdowns that matter to your team during setup. Doe supports spend, ROAS, CPL, conversion rate, custom calculated fields, and more.

How often does the dashboard update?

You choose the cadence. Most teams run it daily for operational monitoring and weekly for leadership reports. Doe can also trigger on-demand when you need a fresh snapshot before a meeting.

What happens when a data source API changes or goes down temporarily?

When an API call fails, Doe retries automatically, flags missing data in the report, and alerts you if a source has been unavailable for more than one cycle. You never get a report with silently missing data.

Can Doe replace our existing BI tool like Looker or Tableau?

Doe handles recurring operational reports, like the weekly performance dashboards your team builds in spreadsheets. For ad-hoc deep analysis, custom SQL queries, or complex data modeling, keep your BI tool. Most teams use Doe for automated reporting and their BI tool for exploration.

Your marketing dashboard, assembled while you sleep

Performance data from HubSpot, Google Analytics, Meta Ads, and more flows into a clean, unified report delivered to your team every morning, assembled by Doe while you sleep.

Automate Cross-Channel Performance or talk to sales

A unified cross-channel performance brief lands in Slack each morning, pulling from Google Analytics, your ad platforms, CRM, and email tools. Normalized metrics and budget reallocation recommendations are ready before your team opens their laptops.

What changes

Dimension	Before	With Doe
Data collection	Manual login to 4-6 platforms	API pull from all platforms, normalized into one sheet by 7 AM
Time to produce	Hours of manual work each week	Dashboard updated and Slack summary posted before standup
Error rate	Frequent formula and copy-paste errors	Consistent, validated data pipeline
Insight generation	Marketer interprets raw numbers manually	Slack alert flags the channel, the metric, and a suggested budget move

How Doe builds your cross-channel dashboard

Pulls email engagement, landing page conversions, and campaign metrics

HubSpot

Doe collected campaign performance, form fills, and email click-through rates across 12 active campaigns

Pulls session, conversion, and traffic-source data for the same period

Google Analytics

Doe captured channel-level sessions, goal completions, and bounce rates broken down by source and medium

Pulls ad spend, impressions, and cost-per-result by campaign

Meta Ads

Doe collected spend, CPL, and ROAS for every active campaign and ad set

Normalizes metrics and flags what changed

Doe mapped all channels into one view and found Meta CPL spiked 22% while Google organic conversions hit a 3-month high — flagging a budget reallocation opportunity

Delivers the performance brief to your marketing team

Slack

Doe posted a digest with the top-performing channel, biggest concern, and one recommended budget move

Runs Every weekday at 7:00 AM · Dashboard updated in Google Sheets, summary posted to #marketing in Slack

The Monday morning dashboard scramble

Every Monday starts the same way. You open Google Analytics in one tab, Google Ads in another, Meta Ads Manager in a third, and HubSpot in a fourth. Then you start copying numbers into a spreadsheet: impressions here, clicks there, conversions somewhere else. By the time you finish pulling the data, an hour has evaporated and you haven't even started analyzing anything.

Your team has better things to do than wrangle spreadsheets. Every hour spent pulling data is an hour not spent on the creative and strategic work that grows the business. Your CMO needs clean numbers for leadership, your channel leads need accurate spend data, and nobody has time to manually pull and stitch data from every platform.

Get started in under 10 minutes

Connect your tools

One-click OAuth for each integration. No API keys, no engineering.

Describe what you need

“Every Monday, pull spend and performance from Google Ads, Meta, and HubSpot. Normalize CPL and ROAS across channels and flag anything that moved more than 15% week-over-week.”

It runs on schedule

Unified performance brief delivered to your channel every Monday morning.

Cross-Channel Performance FAQ

Google Analytics, Meta Ads, Google Ads, HubSpot, LinkedIn Ads, and most platforms with a reporting API. If your tool has an API, Doe can pull from it. During setup, you choose which sources feed into your report.

Related workflows

Marketing

Attribution & CAC by Channel