How does Doe decide which messages to rewrite?

Campaigns with reply rates below your threshold (default: 5%) are flagged. Underperforming messages are compared against top performers to identify structural differences: opener type, CTA style, personalization depth, message length. Rewrites follow the patterns actually working in your data.

What if a campaign has low acceptance because of targeting, not messaging?

Messaging problems and targeting problems are distinguished. If a campaign has low acceptance but accepted connections have a strong reply rate, the issue is targeting. These are flagged for persona review rather than message rewriting.

Does Doe create new LinkedIn campaigns or just modify existing ones?

Only existing campaigns in HeyReach are modified. No new campaigns or prospects are added to sequences. If a persona gap is identified (for example, a segment with no active campaign), the recommendation is flagged but campaign creation is left to your team.

How does the ICP matching work for new connections?

Each new connection is scored against your ICP criteria: industry, company size, seniority level, job function, and geography. Above-threshold connections sync to Salesforce. Below-threshold ones are flagged but not synced.

What if a campaign does not have enough data to rewrite confidently?

Campaigns need at least 50 outbound messages to generate reliable performance patterns. Below that threshold, the campaign is tracked but not rewritten. Once a campaign crosses 50 messages and has a measurable reply rate trend, it becomes eligible for analysis and rewriting.

LinkedIn outreach that rewrites itself every week.

Every Monday, HeyReach campaign metrics are pulled, acceptance and reply patterns compared across messages and personas, underperforming sequences rewritten with pain-first openers and shorter cadences that actually convert, and new ICP-matched connections pushed to Salesforce.

Automate Self-Learning LinkedIn Outreach or talk to sales

Your HeyReach LinkedIn campaigns get a weekly performance review. Underperforming messages are rewritten using patterns from top performers, and ICP-matched connections sync to Salesforce automatically.

What changes

Dimension	Before	With Doe
Acceptance rate trend	Starts at 35%, decays to 12% over 3 months	Maintained above 25% through weekly message iteration
Message iteration speed	Rewritten quarterly, if at all	Underperformers rewritten every week based on data
ICP targeting accuracy	Set once, never reviewed	Flagged weekly when connections fall outside ICP
CRM sync for new connections	Manual CSV export and import	ICP-matched connections synced automatically with full context

How Doe improves your LinkedIn outreach every week

Pulls campaign performance from the past week

HeyReach

Performance from 6 active campaigns. VP Engineering campaign: 38% acceptance, 12% reply rate. Head of Product campaign: 14% acceptance, 2% reply rate. 2 campaigns have reply rates below 5%.

Enriches new connections with profile data

Profile data for 47 new connections this week: Sarah Chen (VP Eng, Vanta, 350 employees), Marcus Rivera (Head of Product, Ramp, Series C), 29 others matching ICP. 16 outside target segments (9 wrong seniority, 7 wrong industry).

Identifies patterns and rewrites underperforming campaigns

Pattern found: messages leading with a specific pain point ("your team spends 6 hours a week on...") convert 3x better than credential-first openers. 2 underperforming campaigns rewritten using the pain-first structure. Head of Product campaign flagged for persona review — 34% of connections outside ICP.

Syncs ICP-matched connections as new leads

Salesforce

31 ICP-matched connections synced as new leads. Sarah Chen (Vanta) tagged as high-priority based on company size and funding stage. Each lead includes LinkedIn headline, company data, campaign source, and the message that converted them.

Runs Every Monday · Updated campaigns in HeyReach and new leads in Salesforce

The VP Sales asks why acceptance rates dropped from 38% to 14%. Nobody has an answer.

It is Monday morning. The VP Sales pulls up the HeyReach dashboard and sees the VP Engineering campaign sitting at 14% acceptance, down from 38% two months ago. She asks the SDR team what changed. Nobody knows. The messages are the same ones they wrote in January. The persona targeting has not been reviewed since launch. Three other campaigns are below 5% reply rate, but nobody noticed because the team tracks volume, not conversion.

The data to fix every one of these campaigns already exists inside HeyReach. Per-message acceptance rates, reply rates by opener type, persona-level performance. But exporting the numbers, comparing across 6 campaigns, identifying why pain-first openers outperform credential-first openers by 3x, and rewriting the underperformers takes a full day that no SDR has. So the sequences keep running unchanged while 400 prospects per week get messages that stopped working two months ago.

Get started in under 10 minutes

Connect your tools

One-click OAuth for each integration. No API keys, no engineering.

Describe what you need

“Every Monday, pull my HeyReach campaign performance from the past week. Rewrite underperforming messages using patterns from top performers. Sync new ICP-matched connections to Salesforce.”

It runs on schedule

Runs every Monday morning. Updated campaigns and new leads ready before the team starts outreach.

Self-Learning LinkedIn Outreach FAQ

No. Campaign messages are rewritten and updated in HeyReach, but connection requests and messages are not sent on your behalf. HeyReach handles sending on its normal schedule. You can review rewritten messages in HeyReach before they go out.

Related workflows

Sales

Outbound Sequence Watchdog