Silent email failures caught before customers notice
Doe monitors SendGrid and Resend continuously, catches DKIM and SPF failures within hours, identifies the DNS change that caused them, and maps failed deliveries to ARR and renewal stage in Salesforce.
Delivery rates across SendGrid and Resend monitored continuously. DKIM failures, bounce spikes, and spam rate increases caught and mapped to customer value in Salesforce. Critical issues escalated immediately; weekly digest tracks trends.
What changes
| Dimension | Before | With Doe |
|---|---|---|
| Failure detection time | Days or weeks, often after customer complaints | DKIM and delivery drops flagged within hours |
| Revenue impact visibility | No connection between failed emails and account value | Failed deliveries mapped to ARR and renewal stage in Salesforce |
| Root cause identification | Support team investigates one ticket at a time | DNS changes, SPF failures, and domain issues identified and linked |
| Monitoring cadence | Manual dashboard check once a month | Continuous monitoring with immediate escalation for critical drops |
How Doe monitors transactional email health
SendGridDelivery rate: 97.2% (down from 99.1% last week). Bounce rate on invoicing domain: 3.8% (threshold: 2%). 14 emails to @company.com addresses hard-bounced (their mail server added a new SPF check). Spam complaint rate: 0.04%.
ResendDelivery rate: 91.3% (critical drop from 98.7% baseline). DKIM validation failing since Tuesday 3:14 PM. 847 emails landed in spam over 3 days. Affected email types: password resets (312), onboarding sequences (289), invoice notifications (246).
Salesforce42 invoice emails failed to enterprise accounts totaling $2.1M ARR. 3 accounts with open renewal conversations in the next 30 days did not receive their usage reports.
2 critical issues: DKIM failure on Resend domain (linked to the specific DNS record that changed), and SendGrid bounce spike on @company.com (new SPF policy, required DNS update attached). 3 renewal-stage accounts missing usage reports escalated to CS. Deliverability dashboard updated with 7-day trends.
Nobody notices broken email until a customer complains
Password reset emails bounce. Invoice emails hit spam. Onboarding sequences break. Nobody notices until a customer complains or churns. The engineering team checks SendGrid dashboards once a month.
A DNS change last Tuesday broke DKIM for the Resend domain. Every transactional email sent since then landed in spam. The support team got 14 tickets saying "I never got my password reset." But nobody connected the dots to the DNS change until Friday. Three days of broken email delivery, including 42 invoice emails to enterprise accounts.
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Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Monitor SendGrid and Resend delivery rates continuously. Flag any delivery rate drop below 98%, any DKIM or SPF validation failure, and any bounce rate above 2%. When failures occur, map them to customer accounts in Salesforce and escalate if they affect enterprise accounts or accounts in renewal. Post a weekly deliverability summary.”
It runs on schedule
Continuous monitoring with immediate alerts. Weekly summary posted every Monday.
Transactional Email Watchdog FAQ
Yes. Doe supports SendGrid, Resend, Mailgun, Postmark, and Amazon SES. You can monitor multiple providers simultaneously, which is common for teams that use different services for transactional vs. marketing email.
Related workflows
Stop doing the work your tools should do for you.
Set it up once. Doe runs it every time.
