Know what competitors are running and spending before it affects your numbers
Adyntel pulls new creatives, estimated spend, and targeting data for your tracked competitors each week. Google Analytics traffic is checked for correlated drops on the same keywords and audiences, and the brief includes specific bid and campaign adjustments.
Weekly competitive ad brief covering new creatives, spend changes, and platform shifts across LinkedIn, Google, and Meta. Competitor activity is correlated with your traffic data so you see cause and effect, not just screenshots.
What changes
| Dimension | Before | With Doe |
|---|---|---|
| Detection speed | Weeks or months after competitor campaigns launch | New creatives and spend changes flagged within 7 days |
| Coverage consistency | Sporadic, depends on who stumbles across an ad | Every tracked competitor monitored across LinkedIn, Google, and Meta weekly |
| Correlation with your data | No connection between competitor moves and your metrics | Traffic changes correlated with competitor spend shifts automatically |
| Actionability | Screenshot shared in Slack with no context | Specific recommendations tied to your campaigns and bids |
How Doe tracks competitor ad activity
AdyntelPulled ad activity for 5 tracked competitors across LinkedIn, Google, and Meta over the past 7 days. Competitor A launched 4 new LinkedIn creatives targeting "VP Engineering" (your core persona). Competitor B increased estimated Google Ads spend by 35% on "ai automation" keywords. Competitor C paused all Meta campaigns (down from $12K/week estimated spend).
Google AnalyticsYour branded search traffic is flat. Non-branded organic traffic on "ai automation" pages dropped 8% week over week, correlating with Competitor B's spend increase. LinkedIn referral traffic is unchanged despite Competitor A's new campaign.
2 items needing attention: Competitor B's spend increase on your keywords (review Google Ads bids on 3 specific campaigns), and Competitor A's new LinkedIn creatives (ad copy and positioning shared for team review). Competitor C's Meta pause noted as informational. Running competitive brief updated with creative screenshots and spend trends.
You find out competitors changed strategy months too late
Your main competitor doubled their Google Ads spend on your highest-value keyword three months ago. You found out when your cost per click jumped 40% and your branded search volume dipped. By then they'd captured the position and you're paying a premium to compete.
A new competitor launched LinkedIn ads targeting your exact ICP with a free-trial offer. Your sales team started hearing "we're also looking at [competitor]" in calls. But the marketing team only found the ads when someone on Twitter shared a screenshot. There was no system watching.
Get started in under 10 minutes
Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Monitor ad activity for these 5 competitors across LinkedIn, Google, and Meta using Adyntel. Each week, pull new creatives and estimated spend changes, then check our Google Analytics traffic for any correlated drops on the same keywords or audiences.”
It runs on schedule
Competitive ad brief updated every Monday with the prior week's activity.
Competitor Ad Intelligence FAQ
Adyntel uses impression sampling, ad placement frequency, and platform-specific signals to estimate spend ranges. The estimates are directional (useful for spotting increases and decreases) rather than exact dollar figures. Most teams care about trends and relative changes, which Adyntel captures well.
Related workflows
Stop doing the work your tools should do for you.
Set it up once. Doe runs it every time.
