Can it track competitor brands too?

Yes. You add competitor brand names, product names, and key personnel as tracked keywords. Doe groups competitor mentions separately and highlights patterns, like a spike in complaints or praise for a specific feature.

How does it handle sarcasm and context?

Doe reads the full thread context, including surrounding conversation, to determine sentiment. A sarcastic "great product" in a complaint thread is correctly categorized as negative. Edge cases are flagged as "uncertain" rather than misclassified.

Can it alert immediately for urgent mentions instead of waiting for the daily brief?

Yes. You can set urgency thresholds that trigger an immediate Slack notification, for example any mention with negative sentiment above a certain confidence score or any thread with more than 50 upvotes mentioning your brand. The daily brief still runs for full coverage.

Does it cover platforms beyond Reddit and X?

Hacker News, Product Hunt, and industry forums are fully supported. LinkedIn and Facebook are limited due to platform API restrictions. Doe can monitor public pages but not private groups or feeds. For most B2B companies, Reddit, X, and Hacker News cover the conversations that matter.

Know what people say about you before your team checks Twitter

Doe crawls Reddit and X daily for brand mentions, competitor discussions, and industry trends, categorizes by sentiment and urgency, and delivers a brief to Slack so your team acts on conversations instead of discovering them a week late.

Automate Social Listening Brief or talk to sales

Doe crawls Reddit and X daily for brand mentions, competitor discussions, and industry trends, categorizes each by sentiment and urgency, and delivers a prioritized brief to Slack, with items needing a response highlighted.

What changes

Dimension	Before	With Doe
Coverage	Whoever remembers to check, checks	Every relevant subreddit and X keyword scanned daily
Response time	Days or weeks after the conversation happened	Urgent mentions flagged within 24 hours
Cost vs. dedicated tool	$500+/mo for a social listening platform	Included in your Doe plan, no separate subscription
Signal vs. noise	Firehose of raw mentions requiring manual filtering	Curated brief with sentiment, urgency, and suggested responses
Consistency	Sporadic, depends on team bandwidth	Daily brief, every morning, automatically

How Doe monitors your social channels

Scans 14 subreddits for brand, competitor, and industry mentions

Doe collected 52 mentions from the past 24 hours across targeted subreddits

Scans keyword searches for brand and competitor mentions

Doe collected 31 mentions from 8 keyword searches over the same period

Filters noise and categorizes each mention by sentiment and urgency

Doe narrowed 83 raw mentions to 19 relevant conversations — 4 negative (2 urgent), 9 neutral industry threads, and 6 positive endorsements

Groups competitor mentions by theme and spots emerging patterns

Doe identified a cluster of complaints about Competitor B's pricing change across 3 subreddits, plus praise for Competitor A's new onboarding flow

Delivers the prioritized brief with suggested responses to your team

Slack

Doe posted urgent items at the top with direct links to each thread and draft responses for the two negative mentions

Runs Every day at 8:00 AM · Brief delivered to #marketing in Slack

The internet is talking about you and you're the last to know

Someone trashed your product on a subreddit with 200K members last Tuesday. A competitor's outage sparked a thread where three people asked for alternatives, and tagged your competitor by name, not you. A journalist asked on X if anyone had opinions about tools in your category. Your team found out about all of it the following week, by accident, when a sales rep forwarded a screenshot.

Dedicated social listening tools exist, but they cost $500+/month and still dump a flood of raw mentions on you. Someone still has to filter the bots, the irrelevant noise, and the sarcasm to find the five mentions that matter. You're paying for a feed when what you need is a brief.

Get started in under 10 minutes

Connect your tools

One-click OAuth for each integration. No API keys, no engineering.

Describe what you need

“Track mentions of Doe, plus competitors Lindy and Relevance AI, across Reddit, X, and LinkedIn every day. Separate into product feedback, feature requests, and sales opportunities, and surface anything with high engagement.”

It runs on schedule

Daily brief delivered to your channel every morning.

Social Listening Brief FAQ

You configure the subreddits during setup. Most teams start with their industry-specific subreddits, competitor communities, and general business/tech forums. Doe can also suggest relevant subreddits based on your industry and keywords.

Related workflows

Marketing

Cross-Channel Performance