Your email list is decaying. Know exactly where and what to do about it.
Mailchimp and Kit subscriber data is pulled weekly to surface inactive segments dragging down engagement, hard bounces pushing you toward spam thresholds, and broken links in active sequences. Each issue comes with projected deliverability impact and a recommended fix.
Weekly audit of subscriber engagement, list growth, and deliverability across Mailchimp and Kit. Inactive segments, broken links, and bounce buildup are flagged with projected impact so problems get fixed before open rates crater.
What changes
| Dimension | Before | With Doe |
|---|---|---|
| Time to identify issues | Months (noticed only when open rates visibly drop) | Weekly, with trend alerts for gradual declines |
| List health visibility | Aggregate open rate is the only signal | Inactive count, bounce rate, spam complaints, and link health tracked per segment |
| Deliverability risk detection | Discovered after emails start landing in spam | Spam complaint rate and bounce buildup flagged before threshold is crossed |
| Broken link detection | Found by subscribers (if they report it) | Every link in active sequences validated weekly |
How Doe monitors your email health
Mailchimp32,000 subscribers. Open rate trend: 28% to 19% over 6 months. 8,200 subscribers with zero opens in 90+ days. 1,400 hard bounces not yet cleaned. Last 4 campaigns averaged 19.1% open rate, down from 22.4% the month before. Spam complaint rate: 0.08% (approaching the 0.1% threshold).
Kit13,000 subscribers across 3 sequences. Welcome sequence: 52% open on email 1, 9% on email 5. Email 3 has a link with 2,400 clicks but the destination returns a 404. Course upsell sequence converting at 1.2%, down from 2.8% last quarter.
4 actions ranked by deliverability impact: sunset 8,200 inactive Mailchimp subscribers (projected open rate improvement to 24%), clean 1,400 hard bounces (spam complaint rate drops to 0.05%), fix broken link in Kit email 3, and investigate course upsell conversion decline (pricing page redesigned last quarter, likely cause). Projected inbox placement improvement from list cleaning: 3-5 points.
Your email list decays silently until deliverability tanks
You have 45,000 subscribers across Mailchimp (newsletter) and Kit (course sequences). Open rates have dropped from 28% to 19% over 6 months. You're not sure if it's content, timing, or list quality. Nobody has cleaned the list in a year. 8,000 subscribers haven't opened an email in 90+ days, but they're still getting every send, dragging your engagement metrics down and training spam filters that you're sending unwanted email.
The Kit welcome sequence has a 52% open rate on email 1 and a 9% open rate on email 5. The drop-off is normal, but email 3 has a broken link that's been there for 4 months. 2,400 subscribers clicked a dead link and got a 404. Nobody reported it because the analytics only show "clicked" without checking the destination.
Get started in under 10 minutes
Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Audit our Mailchimp newsletter and Kit sequences every week. Flag subscribers with zero opens in 90+ days, hard bounces not yet removed, spam complaint rate approaching 0.1%, and any links in active sequences returning non-200 status codes. Rank actions by deliverability impact.”
It runs on schedule
List health report delivered every Monday.
Email & Newsletter Health FAQ
Doe recommends removals and shows the projected impact on open rates and deliverability. You approve the action before any subscribers are removed. Doe can also create a re-engagement segment so you can send a final "are you still interested?" email before sunsetting.
Related workflows
Stop doing the work your tools should do for you.
Set it up once. Doe runs it every time.
